Earlier e-commerce systems were developed as stand alone systems and played a minimal role in business strategy and operations. As online transactions have become more pervasive, the demand for integrating e-commerce into other business operations has risen accordingly. Integration means connecting your online e-commerce system with your back-office accounts and database systems. I’s important that your e-commerce platform be able to talk your other business systems like customer relationship management (CRM), inventory management, price maintenance, fulfillment and accounting system, so that the transaction customer data interacts seamlessly with the ERP and accounting systems.
Integration with back-office systems has the following benefits:
- Business can run in real time
- As a business owner you have more information sooner and can make better decisions
- Employees can work faster and smarter
- Customers are served better
- Orders can be filled and tracked more quickly
- Lower inventory, analyze inventory costs and collaborate with vendors more efficiently.
Another very important factor for e-commerce systems is Web Performance – is your site driving customers away?
Performance pressure just keeps going. To drive more sales and boost brand image, today’s websites are increasingly dependent on sophisticated technologies, interactive games and videos, hold interest or attract more visitors to your online shopping cart. But if the technology behind the marketing vision starts creating delays or fails to work properly, watch out – your visitors may quickly abandon your site and move to the competition. For example an increase in page response time from 2 seconds to 10 seconds increases page abandonment rates by 38%. The causes of web dysfunction may be different, but the lesson is simple: the so-called IT issues that slow down your site can impact revenue, customer satisfaction and your brand – if they are not identified, resolved and monitored.
With back-office systems
Your e-commerce platform be able to talk your other business
- Customer relationship management (CRM)
- Inventory Management
- Content Management Systems
- Price Maintenance
- Fulfillment and Accountin
Is your site driving customers away?
An increase in page load time from 2 secs to 10 secs increases abandonment rates by 38%
- Logo Design
- Accessibility on multiple browsers
- Accessibility on mobile
The following performance factors are key to the success of your e-commerce system:
Availability –The industry average is 97.8% availability. A 2% lack of availability implies that your site is out of business for 8 days in a year. For an e-commerce site generating $100000 a day this translates into a loss of $800000 per annum.
Speed – Apart from being available the site has to be fast. A study by Aberdeen reports that a 1 sec delays means a 7% reduction in conversions. For the same site with $100000 a day in sales, a 1 sec delay means $2.5 million in lost revenues in a year.
Accessibility on multiple browsers – The browser market is fragmented. No one browser dominates the market. A study shows upto an 8 sec difference in response time between the slowest and fastest browsers. For consistent customer satisfaction and maximum revenue, the performance of your e-commerce site must be optimized for browsers that generate the most revenue for your business.
Accessibility on Mobile Devices – Though a mobile device is very different from a computer, customers expectations are the same. They expect the site to download as quickly as it would on their computers. A poor performing website would make them less likely to visit the mobile site again.