5% Technology, 95% Business

Simply stated e-commerce is the buying and selling of goods and services by businesses and consumers over the Internet. This is a simple and text book definition of e-commerce.

We would like to highlight that e-commerce is not just about buying and selling but about the whole process of finding and relating to the customer – before, during and after the sale. This is where most businesses falter as they consider an e-commerce website as a regular website of their business. E-commerce in reality is 5% technology and 95% business. Most businesses treat it the other way and often fail in their e-commerce endeavors.

e-Commerce is not just about putting products on a website and selling them online via an online payment gateway. It is more about creating an aesthetically pleasing and functionally perfect solution that integrates seamlessly with your back-office systems. Integration … is not an option, it is a necessity.